This genus of sub-shrubs with 24 species is endemic to Macaronesia and widely cultivated as potted garden plants. They make daisy-like flowers which can be single or double in structure and a range of colours including white, pink, yellow and purple, flowering throughout summer. The blooms often closely resemble Chrysanthemum daisies and some species within this genus are often placed in the genus Chrysanthemum. The leaves are fern-like and emit a strong aroma when crushed. Argyranthemum daisies are easy to grow and require a sunny spot and well-draining, nutrient-rich soil. Argyranthemum daisies can be pruned regularly so encourage bushy growth and vigorous flowering. Perfect for growing beds, borders and containers these daisies attract various pollinators to the garden. Argyranthemum daisies do well in cool weather, however, if temperatures start to spike it does not produce flowers as well. Deadhead flowers to ensure continuous bloom.