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Press Release: The Candide Festival of Flowers

Helen_Allsebrook
Published on March 1st 2021
1
A close up of a flower

The Candide Festival of Flowers - An online ‘Floral Takeover’ and Celebration to Make May Marvellous!

As lockdown restrictions begin to lift and to kick-start Summer 2021, Candide Gardening will host The Candide Festival of Flowers in an online floral ‘take over’, to unite the nation in a joyful celebration of gardens, plants, pollinators and people!
Throughout the 31 days of May, Candide will provide a bloomin’ fantastic online display, including live videos from favourite gardeners and from some of the UK’s finest public open gardens. There will also be a ‘bouquet’ of inspiration on floral and planting design, together with a selection of detailed guides on spring and summer flowering plants, all accessible via candidegardening.com and its social media platforms.

The show will go on - for Hardy’s Cottage Garden Plants!

One of the highlights of the Candide Festival of Flowers will take place on 17th May, where Candide will unveil what would have been the final display at RHS Chelsea Flower Show, from multi-award-winning Hardy’s Cottage Garden Plants.
Following the RHS Chelsea Flower Show's cancellation in May, Hardy's were disappointed not to have had the opportunity to create their final exhibit. However, with the support of Candide, the show will go on – online. Hardy’s will create what would have been their final exhibit, but instead of within the Grand Pavilion, the display will be created as a walk-through ‘Festival Flower Garden’ in the grounds of their nursery in Hampshire* for all visitors to enjoy.
A vase of flowers sitting on top of a wooden chair
The Candide Festival of Flowers will allow online visitors to take a unique, sneak peek behind the scenes of Hardy’s festival garden, providing an insight into how a stunning medal-winning display is created. Rosy Hardy, who is passionate about providing plants for UK pollinators will provide a host of videos and live streams throughout the week from the nursery. She will also be joining Candide’s hive of activity on 20th May for World Bee Day, when the buzz will be all about providing the perfect plants for pollinators – not only bees!
A insect on the ground

A chance to buy medal-winning blooms!

As with all Hardy’s displays, The Festival Flower Garden will be bursting with hundreds of perennial plants and shrubs, which Hardy’s have grown and nurtured for the RHS Chelsea Flower Show over the last two years. For those wishing to recreate some of Rosy Hardy’s stunning plant combinations in their own gardens, there will be a chance to buy the varieties of plants on display from candidegardening.com together with bumper selections of plants and gardenalia from some of the UK’s best leading independent growers and garden retailers.
For anyone who would like to see the beauty of the Hardy’s Festival Garden up close and personal, there will be an opportunity to book* a relaxed, socially distanced time slot to visit the nursery from 18th May into June. Tickets are free but any donations provided by visitors will be donated to Hardy’s local children’s charity Naomi House & Jacksplace. After June, Hardy’s will adapt the garden to provide a permanent, wildflower, wellbeing garden, where visitors to the nursery will be able to sit and enjoy for many years to come.

A Festival of Fun and Floral Positivity

Candide has an online community of over half a million people, who will be uniting for the month of the Candide Flower Festival in a bid to fill the ‘air’ with floral positivity. Everyone is invited to enjoy, learn and shop, but most importantly, share their own photos and videos of their favourite house and garden plants, trees and outdoor spaces using the hashtags #ShowUsYourBlooms on all social media channels.
Within the month-long celebration, there will also be special events planned on 9th May to celebrate Garden Day, which will include educational and inspiring articles around flowers, pollinators and what to do in your garden on the day.
Commenting, Candide’s PR and Communications Lead, Helen Allsebrook, said,
We are so excited to provide a month of floral positivity in May after everyone has had such a tough year. We are also absolutely delighted to provide Hardy’s with a unique platform for what would have been their biggest, best, and final RHS Chelsea Flower Show exhibit. Unveiling their display as The Festival Flower Garden will be a highlight in our month-long celebration, which will be a hugely accessible online movement. Thousands of people can take part without the need for a ticket! We want people to unite and share their love of plants, gardens and nature and to kick start the summer with a much-needed floral bang!”
To find out more about the exciting schedule of online events planned for the Candide Festival of Flowers visit candidegardening.com from mid-April and to get the latest announcements, sign up for email notifications from Candide at the bottom of their homepage.
*Hardy’s Cottage Garden Plants, Priory Lane, Freefolk, Whitchurch, RG28 7FA
*COVID allowing, tickets will be available with allocated time slots and to limited numbers.
A close up of a flower
ENDS
Issue date: Monday 1st March 2021
For further information, please contact Jane Southcott PR

Notes to Editors

Press Preview of The Festival Flower Garden is on 17th May. Please contact Jane Southcott to register your interest.
For any independent grower or public garden who would like to get involved, email Helen Allsebrook, Head of PR and Communications at Candide on helen.allsebrook@candidegardening.com.

Candide

Candide is a hub for plant and garden lovers - buy plants from the best independent growers and sellers, book tickets to visit some of the nations most treasured gardens. Identify plants in seconds from a single photo and learn how to care for them with our in-depth and easy to use guides. Check out the website candidegardening.com or download it from your app store.
As a software company for retailers and organisations, Candide provides digital solutions for professional and consumer gardening audiences. Their initial focus on the accessibility of plant care information has since evolved into a web and app-based platform for independent businesses to sell plants and garden-related goodies.
Additionally, they provide public gardens with a ticketing platform, free of chunky downloads and costly price tags and purpose-built for each garden’s requirements.
Check out the website candidegardening.com for the most recent developments or download Candide from your app store.­
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