Head of Marketing

A close up of a flower garden
Contract type: Full-time, Permanent
Location: Queen Square, Bristol (temporarily remote)
Salary: up to £70,000, with flex for the right individual
Ideal start date: ASAP
Candide is a growing marketplace platform enabling people to progress their passion for plants and nature through the application of technology. We have offices in Bristol (UK) and Cape town (South Africa) with over 55 staff members.
We openly put our people first and we are proud to be building a team that genuinely loves working and learning together. We know how important culture is, so have a read to see if you think we might be a good fit.

The Role

We are looking for an energetic Head of Marketing to lead all commercial activities for our marketplace. This role will be responsible for ownership of the Candide Marketplace Marketing and all the associated strategic levers including A) Developing a holistic marketing strategy across Brand & Performance B) User acquisition (Seller and Consumer) via organic and paid channels C) Online and offline marketing acquisition. The role will have multiple teams reporting into it including Performance Marketing, Social Marketing and email marketing. The individual will have managed budgets in excess of £3MM and delivered ROAS in excess of 300%.

Your Responsibilities

● Hands on single threaded leader of Candide Marketplace Marketing. Lead team of approximately 4-5 people initially and scale team as the business grows
● Develop the user acquisition and growth strategy for Candide Marketplace across digital, print, partnerships etc. Define a suitable go-to market strategy; create a roadmap detailing how key targets will be met over the next 12 months including milestones and delivery dates.
● To be suitable you will have solid experience across the full marketing mix including online and offline marketing channels; SEO, PPC, Social Media, Email Marketing, Events, Direct Marketing. You will have proven experience managing marketing budgets and delivering ROI. Delivered ROAS against budget spends of 300%.
● Execute Brand strategy either internally or via Agencies
● Experience working with CMS systems and developing compelling creatives
● Experience automating and scaling marketing acquisition across various channels.
● Analysing performance and driving recommendations for improvement/optimization
● In coordination with the Head of Trading, drive Calendar management and maintenance with consistent follow-up and status updates.
● Contribute to feature ideation and adoption for best on-site experience
● Develop marketing foundations for business to scale on a worldwide basis (next stop Europe). Other European languages a bonus

Preferred Qualifications

● Strong analytical skills and business sense in a sophisticated data environment; ability to make the data speak volumes about program performance, trends and areas of opportunity.
● Prior experience growing and scaling a startup business
● At least five years of experience leading a high performing team
● 7-10 years of total experience with at last 3-5 years of experience working in a marketplace environment.
● Prior experience of accelerating growth of businesses via the deployment of a winning strategy
● Motivated to grow with an entrepreneurial mentality to drive performance against agreed important metrics.
● Influencing & negotiating with internal & external stakeholders
● Can communicate effectively in large or small group settings
● Strong project management and problem-solving skills

Team Culture

We work in small, cross-functional teams to turn business goals into product features. Great communication means there is an inherent no-blame culture, and our collaborative and inclusive structure encourages everyone to share ideas on how we can improve our processes, growth and product. All our teams have a short daily stand-up, this ensures we remain aligned and those who build products stay very close to our customers that enjoy them. To encourage innovation, we hold monthly hack days where everyone can build something new that falls outside our current roadmap - an idea, a campaign or even a small product - with whomever they like.

Our values

For plant lovers
We democratise information about plants by building social connections between people, gathering their knowledge, and making it as accessible as possible. We ultimately aim to be the most useful tool in a gardener’s pocket and to accentuate the social, environmental, and physical benefits already associated with gardening.
For the future
We explore new, emerging technologies and constantly adapt to rapidly seize opportunities others have missed. In this way we will bring the gardening industry into the 21st century and secure its relevance in the long-term.
For good
We build on the inherent positivity of our subject matter and protect our “warm and safe community”, which sets us apart. We use our platform to encourage conscious, informed decision-making and work with individuals and companies to progress our values.

What you’ll get from us:

● 25 days holiday pro-rata (plus bank holidays), because the rest of your life is important too
● An extra paid day off to spend among plants
● Regular team socials
● An amazing plant-filled office in Queen Square
● Your choice of equipment
● Pre-paid training budget for whatever you need to do your job more effectively
● Grant of SARs (Stock Appreciation Rights) after two years of employment
● Flexible working hours (core hours 10 am - 4 pm)
● Enhanced shared parental leave

Application process

Please send a 1 or 2 page CV covering your employment history, relevant experience and education, and a covering letter explaining why you have applied for this role to recruit@candidegardening.com.
A successful application typically involves:
● A short initial interview
● A small take-home assignment
● A longer video interview with a few members of the team, and some from other teams
● An interview with our CEO
Please do not hesitate in contacting recruit@candidegardening.com if you want to find more before you apply.
To find out more about Candide, visit our homepage and download the app www.candidegardening.com

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