Tillandsia duratii grows as an epiphyte on trees, shrubs and cacti, and occasionally as a lithophyte on rocks, both sun or shade primarily in the drier areas. It doesn't require soil substrate and instead grows in the air, hence the common name air plant. Typically reaches 60-100cm tall, producing light green to white, linear foliage arranged in a rosette. Leaves are covered in a dense coating of grey hairs. Place in a well-ventilated space, nice display options include mounting on wood or securing with twine in a hanging display. This plant thrives under a wide range of light, water, and temperature conditions. Flowers are funnel-shaped and small, coloured purple, white or cream and possess a strong scent. They have 3 spreading petals and are surrounded by modified leaves known as bracts.