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Press Release: Candide Labels Global Launch

Helen_Allsebrook
Published on November 3rd 2019
Candide Labels, the app, close up.
Release Date: July 2019

Top gardening innovator, Candide, launches new AR labelling app

  • The new app uses augmented reality and machine learning to offer world-class plant identification.
  • The launch coincides with ‘Plastic free July’ - helping people reduce plastic use in gardens with new virtual labelling tool.
Candide, which already has a huge online community has today launched a second, unique, free, augmented reality, plant identification and tagging tool. Candide Labels is set to revolutionise plant labelling and help to reduce the use of plastic in gardens.
A screenshot of a cell phone
The new app is now available to download from the App Store and offers an exciting new opportunity for people to identify and label plants in their own home or garden using augmented reality and machine learning.
The smart user interface enables you to digitally identify and tag plants around you. Simply load the app and hold the camera up to focus on the plant or shrub you wish to identify. The app will automatically suggest the name from Candide’s extensive plant database, enabling you to place a virtual label but then also view its care instructions.
The new Candide Labels app offers huge benefits to gardeners and houseplant enthusiasts, removing the need to physically label plants and flowers. With sustainability in mind, this will help avoid the need for plastic plant labels currently being used in gardens around the world.
Commenting on the new technology, Andrew Philbrick, Candide’s Founder, said;
“Our primary app, 'Candide - Plants and Gardening' is unique in offering a rich and warm gardening community, together with an extensive knowledge base and news service, backed by cutting edge technology. Expanding on our success, Candide Labels is a really useful and practical tool. You can have your plant list in your pocket to share with others at any time. It also means you can avoid having to insert plastic labels into your beds which makes it great for sustainability.”
ENDS
For media enquiries please contact jane@janesouthcottpr.co.uk or call 07787 527430
Notes to editors
With recent advances in machine learning and augmented reality, coupled with mobile devices now able to bring these technologies to all - Candide is revolutionising the gardening experience. Candide was born from the desire to help people get more from their gardens, to connect with a wider community of nature-lovers and to ultimately harness technology to make gardening more enjoyable for all.
Please see Press Enquiries page for more information.
  • Candide Labels Feature in the App Store read here
  • Candide Labels Review from AR VR Tips read here