If you frequently use social media sites, you might have noticed #TeamTrees trending on Twitter or YouTube. We are here to explain what the phenomenon is and how the Arbor Day Foundation is planning to plant 20 million trees.
The initiative came from Mr Beast, otherwise known as Jimmy Donaldson. The YouTuber made a career from completing challenge videos, giving away money and messing with his friends.
He recently reached 20 million subscribers on YouTube and requests from fans to plant 20 million trees as a celebration went viral.
He gave in to the fans and partnered with the Arbor Day Foundation (the American equivalent of the Woodland Trust) and dozens of internet celebrities, influencers and content creators to raise money for the foundation.
Creators with millions of fans across the globe released videos over the last weekend, exploring different topics such as the effect trees on the ecosystem or how to handle the logistics of planting so many different species.
The foundation is the "largest nonprofit membership organization dedicated to planting trees, with over one million members, supporters, and valued partners."
They have dedicated themselves to planting 100 million trees by 2022 when the United States will be celebrating the 150th Arbor Day.
At the time of this article, over 6 million American dollars have been donated through the campaign.
Supporters can donate money to the organisation directly on YouTube or on teamtrees.org. After each dollar received the Arbor Day Foundation will plant one tree in the world.
They claim to have partnered with organisations all over the world to be able to complete this target. The fundraising campaign will end on the 1st of January, 2020.
In the UK the primary charity responsible for planting trees is the Woodland Trust, having planted over 43 million trees since 1972. You can support the organisation by pledging to plant a tree or donating to the charity. As Donaldson says in his video urging people to donate:
"We only have one Earth and it's important we take care of it. Recently lots of not-so-great things have been happening to forests and people just keep making fun of our generation for retweet activism and not actually doing something... This is your chance to make a difference."