Interflora Launches Mental Health Campaign

catriona_osullivan
Published on November 28th 2019
16
A person sitting on a bench in front of a building
A mental health campaign launched by Interflora called ‘Mindfloral’ is using IGTV to promote mindfulness through gardening.
According to a survey carried out by Interflora, a quarter of people in the UK feel stressed more than once a day. The company has worked together with the mental health charity SANE to create their campaign called #Mindfloral.
Each video features an expert in an area related to mindfulness.
The campaign is exclusive to IGTV (Instagram TV), which lends itself to short video formats.
A woman standing in front of a window
Topics included getting out in the garden, arranging flowers, eating well, getting a good night’s sleep, practising yoga, or even watching puppies play together.
The short videos are intended to inspire the public to take time out of their daily routine and to focus on the present moment.
The gardening episode - the most viewed episode so far - featured allotment owner and garden / mental health blogger Kirsty, from Lincoln (of @my_little_allotment ).
The episode looked at Kirsty’s personal mental health journey and struggles with PTSD, and how gardening has helped her.
Following premature labour, a traumatic C-section, womb infections, haemorrhaging, and difficulties with her pelvis – Kirsty recovered physically. However, she had underestimated the mental impact of the trauma. She suffered a breakdown and was diagnosed with PTSD. At one point, she stopped eating and drinking for two weeks, lost three-quarters of a stone, and became bedridden. Kirsty found that gardening helped to restore her mental health.
A woman standing next to a tree
Kirsty stated “After some research into what you can do to help yourself, a recurring theme that came up was gardening therapy and how you can use it to improve mental health and wellbeing…Nurturing plants is known to have a calming effect on our minds and bodies…It’s like nurturing yourself, and going out and tending to plants is an effective way to be mindful … I’ve found that gardening therapy has been a huge stress-reliever and the best part of it is that you don’t need a huge garden, it’s about helping your mind to slow down…Spending just five or 10 minutes in the greenhouse, or a weekend on the allotment, has completely changed my life”
A person holding a flower
“I think that was actually the first time I started thinking forward, I was thinking about what I wanted to do over the next few months…I realised that when I was working the soil, planting the seeds, and listening to the birds in the trees, I wasn’t worrying or thinking about anything. For the first time since leaving hospital I began to feel like myself again.”
Among her recommendations in the Interflora campaign video, was to walk in the garden barefoot.
Another episode focused on flower arranging, which featured Interflora's award-winning local florist, Charlotte Davies. On flower bouquets, she says “It doesn’t have to be a masterpiece, as long as you enjoy the process”.
Interflora also ran workshops related to the campaign – one of which was a flower crown creation workshop.
Interflora’s Instagram TV Channel with #Mindfloral tips is at @interflorauk
For more information on the campaign visit their website
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