Hedgehog cone flower, Purple coneflower, Purple daisy, Eastern purple coneflower, Coneflower
Echinacea purpurea is widely renowned as a medicinal plant. The genus Echinacea is named after the Greek word for hedgehog, echinos, because of the prickly centre of the flower. The pretty, daisy-like purple-pink flowers are attractive to butterflies and other pollinating wildlife, they are produced singly and individual flowers measure approximately 12cm in diameter. Flowers consist of purple-pink ray florets and brown central disc florets. Commonly known as coneflower, this species is a long-flowering perennial that is well-placed in borders. To encouraged delayed blooming for autumn, cut plants back by half in early summer.