Native to Ecuador & Peru, this evergreen, perennial species grows along cliff faces and rocky outcrops. It's an epiphytic plant and thus grows without the need for soil substrate. Best sited in bright light, foliage is narrow and linear, measures approximately 25cm in length, coloured silvery-grey and covered with small white hairs. Popular for its furry appearance, it can be a difficult plant for novices. Flowers are small and tubular, coloured purple and surrounded by pink-purple coloured modified leaves known as bracts.